Vcast.
Vcast is not the news you know. It shifts, it plays, it performs.
Category:
Figma Prototype
Author:
INKENITO
Read:
7-12 Mins
Location:
Auckland, NZ
Date:
Mar 31, 2023
Vcast is an ever-changing take on how news can be reimagined not as a burden, but as a source of entertainment, a space where information feels alive, social, and shared.
Vcast is a concept project designed to make news more engaging for the younger generation by blending streaming, roleplaying, and live interactions. Through collaborations with popular actors and streamers, users can chat live while news is presented in a fun, immersive format. The concept demonstrates how news could be made lighthearted and interactive, appealing to Gen Z, who are heavily influenced by social media and short-form platforms like TikTok.
When INKENITO first designed it in 2023, the idea felt ahead of its time. Now, in 2025, with uncertainty rising and Gen Z facing record unemployment worldwide, the need for news that engages rather than exhausts; feels more urgent than ever.
Traditional news has struggled to keep pace with how Gen Z consumes information. Headlines feel distant, broadcasts feel rigid, and the cycle of crisis after crisis leaves many disengaged. At the same time, platforms like TikTok, Twitch, and YouTube have reshaped how a generation connects with the world through play, interaction, and personality. Vcast was born from that intersection: a recognition that news could borrow from entertainment without losing its depth.
Making your portfolio a living system, not a final product:
I did not grow up in the Vtuber era. In fact, I barely watched them at all. What drew me in was not the avatars themselves, but the way my friends engaged with them. They laughed, they stayed, they felt part of something. Something far more alive than the evening news could ever offer. So I began to wonder, why can’t news feel the same? Is it the animation, the performance, the interactivity? I researched, I observed, I asked. I spoke with friends, I listened to their habits. And over time, one answer kept surfacing news doesn’t just need to inform, it needs to hold you. The process behind Vcast was simple. Engage Gen Z where their attention already flows. If people can spend hours scrolling celebrity drama, why not reshape news into something equally magnetic? We live in a world where technology accelerates daily, where the urban and the futuristic blur, and where the uncanny becomes normal. In that context, making news feel alive playful, interactive, and almost performative. If it draws people in, if it makes them watch, especially the generation most at risk of tuning out, then it’s already a win-win. - INKENITO 2023
